How to Generate Direct Revenue from Your Marketing Program May 25, 2017, 1:00pm EDT

Most global organizations develop their marketing departments to maximize reach and frequency and then describe the value of our products and services. This is a failed model.

What if your marketing could create such a value for your consumers that it begins to pay for itself?

In this entertaining presentation, Content Marketing Institute founder Joe Pulizzi will detail how you can transform your marketing organization into a true profit center. 

You'll learn how to:

  • Create valuable subscribers that opt-in to your content
  • Develop a content destination as an asset for the organization
  • Monetize the content asset and generate direct and indirect revenues
  • Take the steps necessary to start this change in your company

Download the webinar transcript.

About the Presenter(s)

Joe Pulizzi, Content Marketing Institute

Joe Pulizzi is founder of  Content Marketing Institute, a UBM company, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.

Founder, Content Marketing Institute, Content Marketing Institute
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